Marketing for the web

To run your online business effectively you need to

• get visitors, and
• turn them into customers.

How successfully this is done depends a large part upon the engineering of your web pages.

I can help you use your marketing budget wisely. It is often suggested that search engine optimisation is the 'free advertising' opportunity of the web, however many discover that the cost of getting their website noticed can be substantial, not to mention unreliable. In fact web site marketing may often be most successfully carried through without using the web at all. It is all down to the particular characteristics of your business. I can help you or your own marketing people sift through the options, weed out the false claims, and make the best use of your budget.

Separately, I can look critically at your web pages and make the changes that may be required to ensure that you are getting more than your fair share of free traffic from search engines. While doing this I can also make sure that they are usable and accessible so your visitors get the experience that they want.

This will help you optimise your sales on the web. If you are running a business, then your web presence needs to function in the same way as any well laid out High Street store. You should want to maximise numbers through the door and once customers are inside you need to keep them there long enough to allow them to find what they want.

I am often able to do this for a single agreed fee. I can happily provide a free quotation