Business strategy for the web

The internet strategy for businesses needs to be more than "to have a website". Focus needs to be on what purpose the website has in the UK and beyond, and how it should relate to any bricks and mortar business. And what about the B2B (business to business) marketplace? The internet means much more than having a web site.

The focus should be on how the strategy of your business should be correctly applied on the internet. Your company should have an overall business strategy and, when this is clear, what to do on the internet should integrate with that.

Some businesses are using the internet in the right way. However there are many businesses that are in fact ignoring the best integration options or missing a major opportunity. One thing is sure - almost any business will benefit from a short and cost effective review of this area from a fresh pair of eyes.

Internet Strategy report

I do not have the baggage of 'products', 'solutions' and 'methodologies' that dominate the approach of large consulting firms. Most of these are over-inflated checklists that are there to ensure that more junior members of staff at least ask the right questions.

Neither do I have the overheads of the big firms. I can give you the benefits of our experience at a price that you will like.

I have a simple two step approach:

1. I do what is necessary to properly understand your business, its competition and its customers. I establish what strategy is in place and how the web is being used.
2. I apply my experience to the information that gathered to report to you in the areas that you require. Is there a clear strategy that you can apply to your business on the web and is it being followed in the way that it should? I supply facts, recommendations and opinions supported by evidence that you will be able to use to guide your business.

Why should you value my opinion?

I understand (and can practice proficiently) the elements of design, and the nitty gritty of technology that go into producing web pages. I have a real awareness of the needs of marketing and branding and how the web can be used. I have a professional background in advising, researching strategy and educating on eBusiness and its capabilities - including international expansion and integration including technologies such at XML and its offshoots. I also understand that the numbers have to stack up and my earlier accounting and investigation background allows me to get to the core of what makes your business tick and what it can realistically afford. And finally, my professional background means that I know how to write succinct reports that will deliver clear opinions and recommendations.

Read the about me page for more detail.